The Office of Communications provides strategic communication support to advance the Neag School of Education. Neag Communications’ storytelling aims to raise the visibility and profile of the Neag School, its academic programs, research, and impact on Connecticut’s public schools. The Office of Communications tells the Neag School’s stories through news articles, graphic design, website development, media relations, multimedia production, and other impactful and innovative content creation efforts.
The 2024-2025 academic year was another successful year for the Neag School overall, providing numerous opportunities for Neag Communications to amplify the work of faculty, staff, students, and alumni. In particular this past academic year, Neag Communications supported promotion of new initiatives like the Morris and Judy Sarna Breaking Bias & Creating Community Program, contributed to recruitment marketing efforts for programs in need, and continued to elevate the Neag School’s reputation with our various stakeholders.
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UConn Today
The University’s flagship news platform continues to be a powerful tool for showcasing the Neag School’s successes. By maintaining a strong presence on our Neag School page and the homepage, Neag Communications continued to expand the School’s reach with stories that span all departments and programs. This consistent publication of content and an audience that extends beyond campus helps us engage University leadership, industry partners, state policymakers, prospective students, and Connecticut citizens — all of whom are critical audiences as the Neag School navigates ever-evolving needs and priorities.
Performance statistics for Neag School stories on UConn Today for 2024-2025 are below:
109,361
pageviews
91
stories published
25
stories on UConn Today homepage
In 2024-2025, Neag School faculty experts, research centers, alumni, departments, and students received coverage in news outlets worldwide, including
170+ media mentions in
60+ media outlets,
including:
- The New York Times
- The Conversation
- EducationWeek
- ESPN Daily
Websites
A robust digital presence is essential for visibility, credibility, and engagement, making highly visual and well-organized websites a cornerstone of the Neag School’s communications strategy. Since 2022-2023, Neag Communications has gradually been updating the most outdated websites within the School’s web portfolio, as well as the highest priority program-specific websites that are vital to the recruitment of prospective students. In 2024-2025, Neag Communications facilitated the redesign of the HESA program website, which included a rebranding to the Higher Education Programs. A landing page was also created for certification information for all students and areas of study. The new Office of Communications website also launched in summer 2024 and serves as a resource for all Neag School faculty and staff.
Social Media
In 2024-2025, social media remained a critical component of the Neag School’s digital strategy, serving as a way to engage diverse audiences where they already are. From alumni and prospective undergraduate students scrolling Instagram to prospective graduate students on LinkedIn, each platform offers a unique opportunity to connect with specific audiences. We leveraged these platforms to reinforce our brand identity and foster engagement.
Reach
14,629 followers
across all platforms
Engagement
17,079
engagements on Facebook
16,796
engagements on LinkedIn
16,213
engagements on Instagram
Growth
31% increase
in LinkedIn followers
16% increase
in Instagram followers
6% increase
in Facebook followers